Primark is putting fashion and value at the heart of Christmas with the launch of its 2026 Style Your Season campaign, bringing together the outfits, moments and finishing touches that make the season special.
Launched on 03 November in the windows of more than 500 Primark stores worldwide and across digital and social channels, the campaign showcases styles for every part of the festive season. Primark stressed this includes statement partywear and cosy knitwear to seasonal homeware and thoughtful gifts.
This year also marks Primark’s biggest-ever festive pyjama collection, with matching options for the whole family. Primark said fashion started from just £1.30 for kids and £5 for adults, making it easier for customers to find something for every occasion this winter without compromising.
Matt Houston, chief customer & digital officer at Primark, said: “The festive season looks different for everyone, and ‘Style Your Season’ is all about helping our customers make every moment their own.
“We’ve brought together great fashion, quality and value across everything from partywear and matching pyjamas to gifting and homeware. Whatever the occasion, we want our customers to be able to find what they’re looking for at a price they’ll love.”
Coleen Rooney returns with her third By Coleen collection, putting festive glamour centre stage. From rich velvet and satin to sequins and sparkle, the collection brings plenty of statement-making style, while coordinated looks offer an effortlessly polished approach to party dressing. With prices starting from just £6, the collection will land in Primark stores from next week.
For menswear, Irish actor Emmett J. Scanlan makes his debut as the face of Primark Man’s 2026 Christmas campaign, showcasing a collection that blends heritage with a relaxed, contemporary attitude.
Textured and slim-fit suits bring a sharper look for dressing up, while checked car coats, borg-lined jackets and padded bombers offer elevated everyday layers. Modern Fair Isle knits and rich textures add a nostalgic festive touch, creating versatile winter looks that feel relaxed and easy to wear, with prices starting from £10.
Alongside this year’s campaign, Primark stores will be giving back locally through the Good Neighbour Fund. The programme is designed to empower stores to support charities and organisations that matter to their colleagues and customers. This festive season, many will be making donations to local causes, helping to make a positive difference in their communities.
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